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BURLINGTON, ON, Oct. 23, 2006Cyence, a leading provider of front-office automation and integration solutions for commercial finance, has partnered with world-champion billiards player, Cliff Thorburn. The alliance is a strategic co-marketing initiative: Thorburn will act as Cyence’s spokesperson at financial industry conferences and Cyence will support Thorburn’s promotional campaign.
The marketing alliance was initiated by Cyence CEO Peter Hyne, a longtime fan of Thorburn. Hyne sought to collaborate with the celebrity after learning of similarities between Cyence’s business disciplines and Thorburn’s success formula for snooker, a form of billiards widely played around the world.
“Success in any domain requires four key factors: Experience, discipline, focus and the strategy to produce a successful managed outcome,” said Hyne. “It is a philosophy that Cyence has used to remain a leading software solution provider for 10 years. Thorburn has applied this same formula to perfect his game and become a leader in his sport.”
Added Cyence president, Greg McIntosh: “Thorburn’s mastery of his craft is remarkable. We are extremely eager to support his career; equally excited to have him represent Cyence.”
Holding 27 titles worldwide, Thorburn is the only non-British snooker player in 80 years to win the World Snooker Championship. A Member of the Order of Canada and Sports Hall of Fame inductee, he is the first competitor in the World Professional Snooker Championships to play a televised perfect game of 147 points (as filmed and recorded by BBC). Thorburn’s background is provided at http://www.cliffthorburn.ca/
“I am delighted to represent such a passionate organization,” said Thorburn. “Cyence exudes an unmatched enthusiasm for, and pride in, its work. I was instantly drawn to its positive culture.”
Thorburn will join Cyence at the BAI Retail Delivery Conference & Expo Nov. 14-16 in Las Vegas, Nevada. Cyence’s booth will feature a regulation-size billiard table, where Thorburn will use his creative talents to promote the company’s solutions.
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About Cyence International Inc.:
Cyence provides front-office software solutions for commercial finance operations. Its ExpressOS software solution facilitates and integrates origination, credit underwriting, auditing, and compliance functions. The result: standardized data processes, and business rules across multiple lines of business and their supporting systems. Cyence solutions connect your front-office commercial lending operations anywhere in the world, at any time, with comprehensive integration, automation, and workflow solutions. For more information, visit www.cyence.com.
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